Healthy’n Portugal

The project Healthy’n Portugal was conceptualised by the AEP (Portuguese Business Association) and the HCP. It aimed to develop and implement a Partnership for Health Tourism in Portugal, structured around a collaborative solution that brings together the relevant operators in this value chain. By integrating high-performance medical services with a range of accommodation, thermal spas, cultural, sporting and leisure activities, and other relevant offerings, the project intended to compete in the international market and establish Portugal as a reputable, competitive and attractive destination in this rapidly growing sector.